The 4 Pillars We Follow to Grow Our Business and Attract New Customers
At Adnorth, we believe that building a successful business and consistently gaining new customers requires a solid strategy. Over our now 2 years together, we’ve refined our approach into four key methods, or “legs” as we call them, that support our growth and customer acquisition. Each leg plays an important role, and together, they create a balanced and effective system.
As we head into 2025, we’ll continue using all four methods, with a renewed focus on our first and most reliable strategy—internal outreach. Let’s take a closer look at these four pillars:
1. Internal Outreach
Internal outreach is the backbone of our customer acquisition strategy. This involves us directly reaching out to potential clients through emails, messages, and calls.
Why is this so crucial? Because it’s stable, reliable, and always brings results when done consistently. While other methods can fluctuate in effectiveness, internal outreach is the one we always return to. It allows us to build personal connections and ensures we’re in control of the process.
2. External Outreach
External outreach involves hiring external professionals, such as meeting bookers, to help us secure appointments with potential clients.
This method expands our reach and allows us to tap into networks we may not have had access to on our own. By leveraging these partnerships, we can save time and focus on what we do best—delivering value to our clients.
3. Advertising
Running ads on platforms like Meta is another key part of our strategy. Advertising helps us attract new customers by targeting specific audiences with carefully crafted campaigns.
When done right, advertising can be incredibly effective. However, it does come at a cost, both in terms of budget and the effort required to create strong ads that resonate with the right audience. For us, it’s an investment that pays off when aligned with a clear strategy.
4. Organic Content
The final pillar is organic content. This includes everything we produce to showcase who we are and what we do—podcasts, blog posts, videos, and social media updates.
While organic content takes time to build momentum, it has the potential to attract customers in a way that feels authentic and natural. It’s about creating value for our audience and establishing ourselves as trusted experts in our field.
Looking Ahead to 2025
In the coming year, we’ll continue to use all four legs of our strategy. However, we plan to put a greater emphasis on internal outreach. This tried-and-true method has always delivered results, and we believe it’s the best way to create real traction as we grow.
By combining these four approaches, we ensure that our customer acquisition efforts are diverse, resilient, and scalable. Whether it’s through direct communication, strategic partnerships, advertising, or organic growth, we’re committed to finding and serving the right clients.
Which pillar will you focus on for your business this year?
